DO IT, THE ART OF CREATIVE THINKING

 

 

 

Problem definition is the first stage that explains, to know the ropes, it is extremely crucial to define the problem. The problem can be a thwarting or simple, complicated or easy. However, to define the problem, we need to ask the right questions. “The important thing about a problem is not its solution, but the strength we gain in finding the solution.” The problem can be a complicated one, which requires our immediate attention and practical approach to solve it. So, whenever we are confronted with any big crisis, it’s extremely important to define the problem first. Once problem is defined, we become quite unobstructed about our steps to be followed. To know the right answers, ask right questions, which is the foundation for any problem defining stage.

 

When you haven’t come up with a well-defined problem to be solved, then it’s clearly pie in the sky. Then, the task in hand becomes pretty pickle because we have a raw set of complicated problems and not the well-defined and focused task in hand. In the second stage, we should allow our brains work like parachutes, which once stretched by any idea, should never regain their original dimensions. It is a stage, where the forthright ideas are presented and not the stage where the evaluation of the ideas to be implemented is undertaken. So come up with whatever you have stored in your mind because you never know when your trashed idea is accepted and the logical one is discarded.

 

 

 

 

We need to select the best solution from a set of solutions we came up with in stage two. Once the best solution is selected, it becomes visibly clear what we are supposed to do, where we have to reach, how we have to reach, what procedures are to be followed to reach there and so on.

 

 The final stage where we have selected the solution to the problem and have to transform into a dogmatic approach. Consequently, the surreal becomes the real, the overcomplicated becomes the attemptable, things unattempted become interesting, the puzzled and hazy problems come out of the murky clouds of invisibility and stand out in the light as safe and sound. It’s no more a hard nut to crack but now it is the plum job with a clear sight and firm resolution.

 

Now, you have become quite familiar with what “DO IT” stands for and how the four stages play a pivotal role in any field where we have confronted with a problem but do not possess the creativity and the determination to solve the problem and make it an accessible goal to achieve. We can clear the four stages by taking a hypothesis situation, whereby it becomes clear how moving step-by-step, we can solve any problem.

 

 

Suppose a leisure company would like to target the elite, the creamy layer and the upper crust people to promote its leisure pursuits like the skiing, the scuba diving, skating and so on. The company wants to hit the B Category people also because its not receiving the desired sales response which it was expecting from the elite, the extravagant and the extraordinary. How can the company crack the nut to boost sales revenue in the organization?

 

 The company needs to focus on the “DO IT” approach whereby it can follow the following four steps:

Ø DEFINE PROBLEM

Ø OPEN MIND AND APPLY CREATIVITY

Ø IDENTIFY THE BEST SOLUTION

Ø TRANSFORMATION

 To target the middle segment customers apart from the elite and the upper crust.

 

After defining the problem, the next step involves that the marketing and the creative team within the organization should go for the Brainstorming session, which is extremely important to come up with some straightforward suggestions. Any idea can be dull or creative but sometimes it happens that the dull idea can be reformed and applied. In this situation, the Creative Can, come up with diverse suggestions from company’s not advertising its leisure pursuits in the bullish market to the promotional stuff not being too catchy and attention-grabbing, from expensive packages to focusing only on the elite segment, from keeping the customers out of picture when new schemes and discounted rates introduced to sometimes the services not provided to the fullest and so on.

 

Unless the company conducts the Brainstorming session, it becomes arduous to come up to the best solution. Without the open mind and applying creativity session taken with the help of so many participants, the company would have skewed in its own juice thereby incurring huge losses. The company concluded that it should advertise its leisure pursuits both in the bear as well as the bull market. If it continues to do so, the trade would never be dull because the brand would be burnt into the memory of the customers.

 

The final stage, where the company has planned with a clear vision to capture the elite and the middle segment people. The company knows well to advertise its leisure services in both the upward and downturn trends of the market. So, it’s no surprise, whether your target audience is a blue-collared employee or a great doctor from Austria because both have the fondness for the company’s leisure services and undoubtedly, the company has to provide them their services despite the fact that they both have different backgrounds, have different educational achievements and draw down different wages.

The company’s well-defined problem came up with a set of feasible solutions and out of that set; the company achieves what it wanted.